68%
of hotel bookings now made on mobile — on booking systems often designed for desktop
The majority of reservation revenue is being processed through an experience that most hospitality platforms were not built to deliver.
Source: Hotel Technology Report, 2023
40%
of guest complaints relate to operational failures that technology should prevent
Wrong room assignments. Missed preferences. Maintenance issues in rooms that were flagged but not resolved. Systems not sharing information that should be shared.
Source: Hospitality Operations Research
$1.4B
annual revenue lost across the hospitality industry from booking abandonment due to poor UX
Guests who start a booking and do not complete it are not always choosing a competitor. Sometimes they are choosing a better booking experience.
Source: Hospitality Industry Analysis