Dealer and fleet management software the people using it actively work around.
$48B
annual revenue loss across the automotive industry from inefficient dealer operations and poor customer experience
Dealership software that dealers hate using is not a minor inconvenience. It is a measurable drag on the industry's largest revenue channel.
Source: McKinsey Automotive Retail Report
73%
of car buyers say the dealership technology experience significantly impacts their purchase decision
The product is the car. The experience is the dealership. And the experience is increasingly determined by the technology the dealership runs on.
Source: Cox Automotive Car Buyer Journey Study, 2024
42%
of fleet management tasks still handled manually across mid-size and enterprise fleets
Vehicles generating telematics data constantly — with operations teams still managing maintenance, assignment, and compliance on spreadsheets.
Source: Fleet Technology Industry Report
THE PROBLEM
The dealership management system costs $40,000 a year. Every salesperson in the building finds a way to work around it for at least part of their day because the workflow it imposes does not match the workflow that actually serves customers. The finance team has a separate system for F&I that does not talk to the DMS. The service department is on a third platform. Customer history exists in all three and is complete in none. And the customer sitting in the showroom — who has already done all their research online and has very specific questions — is waiting while the salesperson navigates three systems to find the answer.
DMS workflow misaligned with how dealerships actually operate — staff working around the system daily
Finance, service, and sales systems disconnected — customer history fragmented across platforms
Customer experience degraded by technology friction — purchase decisions influenced by how painful the process feels
Fleet telematics data generated but not actionable — maintenance, compliance, and utilization managed manually
System Diagnostic
DMS workflow misaligned with how dealerships actually operate
CRITICALFinance, service, and sales systems disconnected
CRITICALCustomer experience degraded by technology friction
WARNINGFleet telematics data generated but not actionable
LEGACY// Every day without action compounds the cost.
BY THE NUMBERS
$48B
annual revenue loss across the automotive industry from inefficient dealer operations and poor customer experience
Dealership software that dealers hate using is not a minor inconvenience. It is a measurable drag on the industry's largest revenue channel.
73%
of car buyers say the dealership technology experience significantly impacts their purchase decision
The product is the car. The experience is the dealership. And the experience is increasingly determined by the technology the dealership runs on.
42%
of fleet management tasks still handled manually across mid-size and enterprise fleets
Vehicles generating telematics data constantly — with operations teams still managing maintenance, assignment, and compliance on spreadsheets.
67%
of automotive dealership staff report that their DMS actively impedes their ability to serve customers
HOW WE REDEFINE IT
We build dealer and fleet technology around how the operation actually works — not how a software company in the 1990s thought it should work. Unified dealer platform connecting sales, F&I, and service around a single customer view. Fleet management that connects telematics data to maintenance scheduling, compliance tracking, and utilization analysis. Mobile-first interfaces that sales staff actually use because they make the job easier, not harder.
Without Devpth
DMS staff work around daily — three separate systems for sales, F&I, and service
Customer history fragmented — no single view of the customer across the dealership
Fleet maintenance and compliance tracked on spreadsheets — telematics data generated but unused
Customer experience poor — purchase process painful due to technology friction
With Devpth
Unified dealer platform — sales, F&I, and service connected around a single customer record
Complete customer history accessible to every department from one interface
Fleet intelligence platform — telematics feeding automated maintenance, compliance, and utilization tracking
Customer experience reimagined — technology that accelerates the purchase process instead of impeding it
WHAT WE BRING TO AUTOMOTIVE
DEVPTH ENGINEERING FOR AUTOMOTIVE
This is a pattern we are built to solve — not a case history. Tell us where automotive breaks for you, and we will map what better looks like.
We do not have a packaged product for Automotive yet — we engineer this as a services engagement, built around your systems.
REDEFINE ENGINEERING
Tell us where your current dealer or fleet systems fail your team and your customers. We will build what should have existed from the start.
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